High churn rates and manual processes
Automation and flexibility are key
The introduction of automated processes for recurring billing and dunning reduces payment defaults and administrative expenses. Flexible subscription models with options for trial subscriptions, upgrades or pauses increase attractiveness. Self-service portals allow subscribers simple administration and strengthen customer loyalty in the long term.
Success factors for sustainable growth
Seamless integration of print and digital subscriptions from a single platform enables a consistent customer approach and optimizes internal processes. Real-time analytics provide valuable insights into subscriber lifecycle management and support targeted measures to reduce churn. Media companies thus secure their revenues in the long term.
Quick wins for media companies
1. automate recurring billing and the dunning process
2. offer flexible subscription models with simple self-service options
3. use data analyses for the targeted reduction of subscriber churn
4. manage print and digital subscriptions from one platform for maximum efficiency
Professional subscription management is the key to remaining competitive in a dynamic market. Publishers who want to future-proof their subscription processes will find a partner for end-to-end subscription management in specialized solutions such as ASMIQ. Find out more: asmiq.io