Whether it's a daily newspaper, trade magazine or online portal, the challenge is the same: many B2B publishers are losing subscribers and revenue because manual processes, rigid billing systems and a lack of automation make the subscriber lifecycle confusing. Print and digital offerings are growing together without the underlying systems keeping pace. This leads to unnecessary effort, payment defaults and a high churn rate.
Deepening the problem
The loss of subscribers due to digital subscriptions and print cancellations has long been a cross-industry issue. Regional newspapers are struggling with local paywalls, online publishers with freemium models, and specialist publishers have to manage multi-user licenses. Manual subscription management and inflexible processes tie up resources that are lacking elsewhere. Payment defaults and complicated dunning processes further increase the workload. Without a standardized system for print and digital subscriptions, inconsistencies arise in delivery management and access control that weaken reader loyalty.
Identify possible solutions
Automation of recurring billing and debt collection is a key lever for reducing payment defaults and streamlining processes. Flexible subscription models, from trial subscriptions and upgrades to pauses and gift subscriptions, enable different target groups to be addressed individually. Dunning management ensures an efficient dunning process and fewer outstanding receivables. It is crucial that print and digital subscriptions are managed from a single platform so that delivery management, paywall management and access control are seamlessly integrated.
Identify success factors
The combination of print and digital subscriptions in a combined subscription increases reader revenue and strengthens customer loyalty. Self-service portals for address changes, vacation interruptions or upgrades give subscribers more flexibility and relieve the burden on customer service. Real-time analytics make it possible to monitor subscriber KPIs and react to churn at an early stage. The solution must be scalable from small local papers to international media houses and support all types of publishers that are living media convergence today.
Quick wins for B2B publishers
1. introduce processes for recurring billing and automated invoicing
2. use Dunning management to minimize payment defaults
3. offer flexible subscription models with self-service for subscribers
4. bundle print and digital subscriptions in one platform for seamless management
Whether a daily newspaper, specialist publisher or online portal, publishers who want to future-proof their subscription processes will find a partner for end-to-end subscription management in specialized solutions such as ASMIQ.
Learn more: asmiq.io