Recognizing sustainable sales potential
The baby transport market is growing strongly, but the key to growth lies in the aftermarket for spare parts. Instead of one-off sales, repair parts offer high margins and promote customer loyalty. Premium products such as baby carriages with prices over CHF 1,000 create a psychological expectation of longevity. Spare parts such as a wheel for CHF 50 often determine brand loyalty. Subscription business can significantly increase sales and CLV through targeted offers and AI-supported parts brokerage.
Automation for better customer loyalty
AI technologies such as the RIJOY app enable precise parts recognition and personalized maintenance reminders. Digital twins help to avoid compatibility problems and increase the purchase rate. Predictive maintenance using AI increases the repurchase rate over longer product life cycles. This transforms the spare parts business from a reactive to a proactive model that retains customers in the long term and reduces support costs.
Loyalty through lifecycle services
Traditional loyalty programs fail with durable baby products due to infrequent purchases and negative buying situations. A service-based loyalty model that includes maintenance, repair and certified resale creates emotional loyalty and trust. Buy-back guarantees and certified second-hand marketplaces increase the perception of value and promote upgrades. This turns repair into a brand asset that makes the subscription business profitable and sustainable.
Quick wins for subscription business
1. introduce QR code registration for digital twins
2. provide AI-supported part recognition and self-service guides
3. automate maintenance reminders with personalized offers
4. launch certified resale platform for sustainable customer loyalty
Successful subscription businesses must see spare parts as a strategic lever for customer retention and increasing CLV. Invest in AI-supported lifecycle services now and secure sustainable competitive advantages.